Medtronic Neuromodulation Website Development

Make a website more user-friendly by making it user-centric and to enable users to find what they want easily

  • neuro-banner2
  • neuro-banner

Challenge

Medtronic Neuromodulation did not have an existing website and were dependent on the global English site to communicate to local customers.

Unfortunately, the global website has a lot of information and deep navigation levels, making it difficult for users to find what they are looking for.



Approach

We proposed to develop a new responsive website from scratch with the objective of:

  • Enabling users to find out more about the brand, therapies and products.
  • Enabling users to locate hospitals in China that offer Medtronic therapies.
  • We distilled the content from the global site, localized the content and developed a new information architecture by adopting a user-centric approach.
  • The responsive website was developed on .NET platform supported by a customized CMS.


Expertise

  • Digital Strategy
  • Website design
  • Responsive website front end coding
  • Website development
  • User experience design (UX)
  • Site information architecture
  • .NET CMS
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