Blog.

To the casual observer, many universities can look similar. They’re perceived as institutions and campuses where students seek to obtain a degree differentiated only by name and location. But is that all?

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How can you make simple changes to your customers’ experience? Do you understand the human behind the purchase? Can you be more useful to your audience? Here are the top five thought starters…

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Customer journey maps are a powerful way to visualise any customer experience. By tracking touchpoints, you can uncover problems and insights to better align with customer needs.

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If Singapore is a city seemingly built from the ground up to be as effortless as possible to inhabit and Kuala Lumpur is a city that exudes more of an unkempt charm, Hong Kong would exist on a scale somewhere between the two.

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If Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit - then Malaysia offers a very different experience.

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Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit - as seen through the eyes of a business visitor and tourist.

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In most countries, we tend to take for granted that setting up a website is a relatively straightforward endeavour. However, if your website is intended for China's audience, there are a few considerations that are unique to China.

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Great ideas come from having the ability to springboard and build connections from more than what you already know.

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 “Showrooming”, a phenomenon when a shopper visits a store to check out a product but then purchases it online has oft been blamed for the demise of brick and mortar stores. So, if you’re a retailer, fighting the good fight, here is a list of 5 things you can consider, as you evolve your retail strategy to better serve your customers, wherever he or she may be.

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Is creativity best derived from emerging tech or still borne from solving a problem?

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In the last few year, as technologies matured, personalization is becoming a reality for the average marketer. It is no longer the exclusive purview of enterprises. Affordable content management system that offer strong personalization capabilities have now made this powerful tool accessible to many more marketer.

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